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Next Uber to come from $1.2 trillion truck industry

(CNBC) — One of America‚Äôs enduring folk heroes is the trucker, a heroic and solitary entrepreneur plying the highways and byways, braving weather and fatigue to make deliveries.

In reality, that truck driver is often a struggling small business owner, driving an empty truck nearly half the time, fighting to find business and figuring out the most economical route to the next destination.